SEO 2021: 10 TIPS FOR SUCCESSFUL SEARCH ENGINE OPTIMIZATION

A good ranking position on Google is not witchcraft, but the result of the right tools, which you can learn with a little practice. We as online marketing agency sydney have 10 tips for successful search engine optimization, with which you can bring your website to the top of Google in 2021.

  1. SEO TIP: WEBSITE STRUCTURE
    Order is half of life. This also applies to websites. If the structure is not right, your users will not be able to find their way around and will quickly leave. Therefore, always make sure that the purpose of your website (your company) is quickly recognizable, you have a good navigation and website visitors are directed to the information they are looking for. A clear information structure is essential for a good visibility in search engines, because the crawlers can understand and index your domain better.
  2. SEO TIP: MOBILE OPTIMIZATION
    Again and again we discover websites that are not optimized for mobile devices like smartphones and tablets, even in times of mobile first. Mobile friendliness has been an official Google ranking factor since 2015. So don’t give away valuable ranking points: Make sure that your website is also easy to use on small, mobile devices and does not eat up too much data volume. Google will reward it.
  3. SEO TIP: URL LENGTH
    Brevity is the key – this also applies to the optimal URL. With a short, meaningful URL, users can find their way around your website faster and remember it better. The shorter the URL, the more weight is given to the words it contains. Google likes that, too.
  1. SEO TIP: OPTIMIZE LOADING TIMES
    Since 2018, pagespeed has been an official Google ranking factor. And that’s not surprising: after all, nobody likes eternally long loading times. If a website takes longer than 10 seconds to load, users are gone again and look for a new website where they can find their information. So when optimizing for search engines, always pay attention to speed as well.
  2. SEO TIP: CREATE CONTENT WITH ADDED VALUE
    I can’t say it often enough: Content is king (and queen :D)! Because with your website content Google understands what you are doing. So create texts that people like to read, structure your content so that website visitors can quickly find the content they are looking for (Christina already told you how to do this in our SEO Content blog post) and offer additional information for download. Content should always have an added value, then Google will love it.
  3. SEO TIP: SETTING HEADLINES CORRECTLY
    It is one of the SEO basics, but is neglected again and again on non-optimized websites: the headline structure. If it is not set up optimally, the Google crawler reads your website incorrectly, does not understand what it is about and punishes this with a poor ranking. Therefore, here comes the headline crash course:

H1 is the main heading and may only exist once per subpage. It contains the topic and the most important keywords of your subpage. In a blog post, for example, the H1 is the post headline.
H2 headings are found further down in the text and are a good way to place relevant keywords. The H2 headlines structure your post into its most important sections.
With the H3 you introduce additional information. Here you can also place other related keywords to your topic.

  1. SEO TIP: MEANINGFUL META-TITLE AND META-DESCRIPTION
    The meta-title is the title of your website as it is displayed in Google search. It is used for the home page and each subpage and should clearly convey what the page is about. The meta description is a supplementary text part that explains the content of the respective page in a few sentences. Make sure that both are neatly laid out, because the meta title and meta description are the first things that users will see from you in Google results.
  2. SEO TIP: OPTIMIZE IMAGES
    Our 8th SEO tip is closely related to tip 4 on page speed: Make sure that your images are optimized for web display. On the one hand, this means that they have a reduced size so that they can be loaded quickly on the go. On the other hand, your images should always be appropriately named so that Google understands what is depicted on them. Can you answer the following questions with “yes”?

Is my image named correctly and does it contain my main keyword?
Does the image URL contain my keyword?
Does the image caption contain my keyword?
Do I have alt tags for my image that explain what is pictured?
Then your images should be optimal for Google ­čśë

  1. SEO TIP: INTERNAL LINKING
    Google loves meaningful links on web pages. In contrast to external links, you can influence internal links directly. And in the best case lead the user to the desired call-to-action. So refer your subpages to each other and link them crosswise. Unobtrusively give website visitors more information in case they want to delve deeper and help them get from A to B in a targeted way.
  2. SEO TIP: KEYWORDS
    The times of the forced keyword flood in SEO are over, nevertheless keywords are still important Google ranking factors in 2021. That’s why you should always consider before creating a web text, which keyword is relevant to you and on which you want to optimize your text. What is your text about? What are users looking for when they visit your website? And what answer should they find there. Create a keyword collection and then optimize your texts specifically for it. And very important: Quality goes over quantity! Optimize on a targeted keyword and try not to pack too many topics into your SEO text.

Stress in the family

Description of stress in the family

What is stress in the family? What can stress in the family look like?
Stress in the family can have many faces. It can affect each person or even several members – it is not uncommon for the entire “family system” to suffer from stress. For example, stress can manifest itself in conflicts or family problems that are not resolved. Young children in particular suffer from parental disputes because they are unable to deal with these conflicts adequately. Parents who demand too much from their children and put them under pressure can also cause stress in the family. However, children and especially young adults in puberty can also cause crises in the family, for example, through conspicuousness at school, school anxiety, etc. Stress in the family can also be self-inflicted: Mothers are particularly affected because they try to live up to their numerous roles as housewife, mother, career woman and wife and often have idealized ideas of their role.

Stress in the family circle is manifested by the fact that communication becomes worse and worse, people no longer talk about issues, worries and problems, which only makes things worse. Isolation of individual family members can also be a consequence when there are conflicts. Children in particular get caught in the line of fire when their parents are in conflict and don’t know how to process the experience. Therefore, they often withdraw alone instead of talking about it with someone in the family.

What are the consequences of stress in the family?

Stress in the family can lead to illnesses, such as cardiovascular disease. Burnout or depression can also develop from excessive stress in the family circle. Those affected suffer from the stress, can no longer sleep properly, brood too much and get psychosomatic complaints such as abdominal pain, nausea or headaches. Conflicts between (spousal) partners can lead to families breaking up due to divorce or separation, from which the children often suffer the most and they in turn are faced with new problems. In some cases, this can even cause trauma to the child, which can cause psychological damage to the child’s soul.

Origin of stress in the family
What are the causes of stress in the family?

There are many causes of stress in the family. They can be both internal factors and arise from external influences. Internal factors include, for example, self-doubt, too high demands on oneself and others, lack of attentiveness to one’s own needs, inability to deal with conflict, and fear of separation or loneliness. Many people also cause themselves stress by not being able to say no and burden themselves with too many tasks.

External influences can include the double burden of work and family, an inadequate division of labor, intra-family conflicts, lack of attention, disruptions in (couple) communication and the care of elderly or sick family members. The loss of family members can also trigger a deep crisis. In addition, stress can arise when someone in the family suffers from a mental illness. Financial worries and stress at work can also affect family life and cause strain.

Help against stress in the family
When does stress in the family become dangerous?

Increased irritability, unfair behavior, withdrawal, communication breakdown, psychological and physical symptoms can indicate overwork. If this cannot be managed by one’s own means, but the complaints increase, one feels permanent stress and everyday family life is affected, one should seek medical help or at least help from a divorce lawyer from Sydney. Single parents in particular are at risk.

What can be done against stress in the family?
There are various aids and tips to protect family life from stress, to deal with stress or to reduce it. These include:

Improve communication: Conflicts arise when communication fails. In fact, they are often exacerbated when people don’t talk to each other about their concerns, fears and problems. It is therefore important to improve communication and thus automatically the family situation and togetherness. Help can be provided by family therapy, for example.

Get outside support: If caring for elderly or sick family members takes up time and energy, professional help can provide support. A home help can also provide relief. Furthermore, family help is a good contact for problems. For problems with children and adolescents, for example, you can turn to child and adolescent psychiatrists/psychotherapists.

Bring order into everyday life: Tasks should be distributed so that everyone does their part and one family member is not burdened too much. For example, the children can clean out the dishwasher or take the dog for a walk. For better organization, a to-do list or prioritizing tasks can also help.

Practice mindfulness and take time for yourself: Being mindful of your own needs can counteract overload. While family life is important, you still shouldn’t put your own needs on the back burner and neglect them. That’s why it’s important to take some time off, schedule time for rest, and spend time on the things that are good for you. It’s okay to not be able to take care of kids, household or volunteer 24/7.

Create shared experiences: To help the family regain its bearings and strengthen the system after a period of acute stress or conflict, rituals like a monthly outing or dinner together can bring new dynamism to outdated and morbid structures.

Maintain social contacts: To get out of one’s family environment and get a change of ideas, meetings with friends can help. A girls’ night out at a friend’s house or a men’s day for the father are helpful in order not to stay in the same environment all the time. This is also an opportunity to talk with friends about your own worries and get advice or another opinion.

Lowering ideal expectations: No one has to be able to do everything and master every role perfectly. It helps to reduce the demands you make on yourself.

Sydney Metro – Australia’s largest public transport project

Australia’s largest city is getting a new stand-alone rail network that will include 31 subway stations and more than 66 kilometers of new subway rail tracks. This will revolutionize the way passers-by get around Sydney. Doka is supplying engineering services and formwork materials for the mined tunnel concrete construction. The contract is the largest-ever project in the history of formwork engineers and scaffolding hire in tunnel construction.

When the Sydney Metro is extended into the Central Business District (CBD) and beyond in 2024, the subway network in northwest Sydney will run under Sydney Harbour to the new subway stations in the CBD and on to the southwest. Sydney’s new subway network will have a capacity of about 40,000 customers per hour, similar to other metro systems around the world, such as in Panama or Ankara. Sydney’s current metro system can reliably carry 24,000 people per hour.

A tunnel system for a wide variety of cross-sections
Doka is supplying engineering services and formwork equipment for work under the harbour and beneath the central business district. The Sydney Metro has become a showcase for Doka’s SL-1 load-bearing tower. The modular system provides complete formwork solutions for widely varying tunnel cross-sections, regardless of their shape or load. The SL-1 heavy-duty load-bearing tower is extremely flexible to adapt. The beams, ledgers and struts of the SL-1 can be arranged variably, ensuring optimum material utilization and enabling short erection times thanks to the pre-assembled formwork and beam components. Built-in safety systems ensure maximum workplace safety thanks to integrated working platforms and access ladders.

The Doka Global Expertise Centre Infrastructure (GEC INF), based at the headquarters in Austria, was also closely involved in the project. More than 20,000 engineering hours are required to design the formwork substructures for the concrete body that will support and line the massive underground caverns and tunnel crossings.

Special formwork solutions designed together with customers
Standardized but specialized Doka SL-1 components and modules were used for most of the requirements, but Doka Australia also tapped into the knowledge of its parent company to design and manufacture custom components for applications unique to the Sydney Metro project. The biggest challenge Doka’s engineering department faced was the application of formwork solutions for tunnel crossings of the new Martin Place, Pitt Street and Victoria Cross stations. Each individual tunnel cross-section requires a specific design for assembly outside the tunnel and placement into the cast-in-place concrete. Martin Place Station, for example, has nine individual tunnel cross-sections for which Doka designed custom formwork solutions.

The Doka team is in continuous contact with JHCPBG’s engineering teams and subcontractors, meeting regularly for joint meetings and workshops. “Doka has shown that they are ready to tackle the complex and unique challenges of our project, resulting in a highly satisfactory collaboration between the construction teams and Doka’s local and international offices,” emphasizes Benjamin Russo, Planning & Engineering Manager, Mined Tunnels.

This approach ensures that all parameters and requirements are taken into account in the search for the best solution for greater efficiency and safety during the works.

Build pallet furniture yourself: Creative ideas for your garden

Building your own garden furniture from pallets is trendy, not expensive and, with a little craftsmanship, not too difficult. We explain what you need to pay attention to when making pallet furniture yourself and show inspirational examples for your own garden.

Reusing seemingly useless materials creates products that are as good as new: That’s “upcycling.” If you want to build garden furniture from pallets yourself, you create unique pieces of furniture with a very personal touch in an inexpensive and environmentally friendly way. If you want to buy pallets: Just google pallets for sale sydney, you should find a good selection there.

Garden furniture made of pallets in the form of benches, lounges and armchairs are popular, but with a little creativity many other pieces of furniture are conceivable. For example, have you ever heard of a raised bed made of pallets or a swing made of pallets? We will show you great implementations of them in this article.

Build your own garden furniture from pallets: The right preparation
What many do not know: In the “raw state” pallets are not suitable for living areas. On the one hand, wood splinters harbor a risk of injury that should not be underestimated, and on the other hand, it is more than difficult to get dust off untreated pallets. In addition, already used pallets are often scuffed or dirty and they can be full of moisture or brittle.

So, you should weigh up whether the amount of work is worth it for you because of the problems mentioned. However, if you have stable and dry pallets in front of you, nothing stands in the way of further work steps in the form of cleaning, sanding, painting and glazing.

Our tip: Make sure that your pallets have not stood permanently on a damp surface before processing. Pressed planks in particular do not like this because they soak up water and dry more slowly. As a result, they quickly become rotten and ensure that the wood around them also decays more quickly. Better: solid wood blocks

The right pallets for your pallet furniture
The most popular pallet shapes are Europool pallets and one-way pallets. The Europool pallets (short: Euro pallets) have a standardized uniform size (80 x 120 x 14.4 centimeters, 25 kilograms, load capacity of 1.5 tons) and are usually pre-treated. Due to this, they are most suitable for outdoor use. Disposable pallets are not standardized and due to their lower pollution level they are well suited for furniture in living areas.

You can purchase pallets at construction or supermarkets, garden centers, various construction companies or on classified ad portals. The average cost of a pallet is between 10 and 20 euros, with high-quality pallets up to 40 euros.

Our tip: Browse the Internet. There are always offers where pallets can be picked up by the customer free of charge. However, make sure that the wood is not too badly damaged or dirty.

Cleaning and sanding pallets
For those of you who have a pressure washer at home, cleaning pallets shouldn’t be much of a hassle. However, everyone else can get by with a root brush, enough water if necessary, and some scrubbing. If the pallet is only superficially dirty, a rough brushing is often enough. Allow the wood to dry completely.

Before you start sanding, check the surface for protruding nail heads, screw heads or other irregularities. Sand them off if necessary to avoid unnecessary damage to your sanding tool. Round off the angular edges slightly during the subsequent sanding process and smooth the remaining surfaces as best you can. This minimizes the risk of injury later from protruding wood splinters. Pay particular attention to the areas that will be directly accessible later. Use a brush attachment or an angle grinder for gaps or inside rough joints, as you won’t get far there with ordinary sandpaper.

Our tip: If you already know that you only want to use certain parts of a pallet, saw them to size before cleaning. This will save you a lot of time and effort in the coming steps.

Painting pallets weatherproof
The most popular color option to paint pallet furniture in the garden is in white or leave them in natural wood look. With proper pre-treatment, it is enough to paint the pallets twice. Please note that wall paint, wax and linseed & olive oil are not weatherproof and so are only suitable for indoor pallets. Use a paint brush for difficult places like cracks and angles that you can’t reach with a paint roller.

Our tip: Avoid latex paints or varnishes so the wood can still “breathe” under the paint.

After any paint treatment, you should also coat your pallets with a transparent, water-based outdoor wood stain to give them the best possible protection from outside elements. This includes natural weather conditions, as well as food stains. When glazing, be a bit too overcautious rather than too careless. After all, if moisture (and possibly dirt) seeps in even in one spot and cannot escape due to the otherwise applied glaze, the wood will become damp on the inside and will not be able to dry completely.

You can, of course, think about colored preservatives. But please take into account that if you use different types of wood in your furniture, that the appearance of your glazed surfaces may differ due to the different substrates and the applied thickness of the agent.

Tips for building pallet furniture
Building pallet furniture yourself can be done by (almost) anyone. From the beginning hobbyist to the professional. Usually all you need for building pallet furniture yourself is jigsaw, hammer and cordless screwdriver. Moreover, ready-made building instructions are rarely available – much more you need to rely on your own creativity and experience. But in this you should see the chance to be able to implement your very own ideas.

Below we have compiled some pallet furniture creations for your own inspiration.

Pallet bench and pallet lounge
Depending on how large your garden is, a pallet lounge could do very well and serve for wonderfully relaxing hours with your loved ones. However, for smaller gardens or if you want to put your craftsmanship to the test first, a pallet bench will do for starters.

Pallet table
Do you want a simple coffee table without much chichi? Then just round off its edges using sandpaper or a sanding machine. For the first rough sanding, you should use an 80 grit. The final sanding should then be done using a 120 grit.

Then coat the wood with transparent paint or glaze to protect it from external influences. This way you will have something from your pallet table in the garden for as long as possible.

Our tip: If you mount castors under your table, you can move it without much effort if necessary. It’s best to use swivel casters with locking brakes so it won’t move without you wanting it to.

Pallet chair
What works for a pallet bench, of course, works for a pallet chair. Quite straightforward and classic was built the following armchair, which has an additional centrally placed piece of wood for seat weight reinforcement.

Open a food truck – your successful start into business

Food trucks are now simply part of the gastro scene. The culinary concepts of the food truck chefs are popular. You want to offer street food from a food truck yourself? Ask a transport company from sydney or pay attention to a few things. Here you will find what you need to know!

In this blog article you will learn everything about food trucks and at the end you can find out what you need to consider if you want to open a food truck yourself:

Opening a food truck – the first customers were cowboys

Foodtrucks are an American invention. There, the mobile kitchens, as they are also often called, have been known for a long time. On Manhattan’s streets, people line up at lunchtime for tacos or dim sum, for example. Trucks have been part of the American way of life since the 1860s. In the 19th century, so-called “chuck wagons” supplied cowboys with beans, dried meat, coffee and cookies. Finally, around the turn of the century, clever entrepreneurs began using mobile snack wagons, “roach coaches,” to drive to construction sites in major American cities and offer workers a nutritious snack. Then, beginning in the late 19th century, “night lunch wagons” provided food to shift workers in New York and other major cities. The 20th century saw the addition of mobile army canteens, jingling ice cream trucks, hot dog stands and taco trucks that brought Mexican street food culture to the United States. At the time, mobile food was considered cheap, unhealthy and proletarian. Then, with the incredible success of a Korean taco truck, the image changed. Roy Choi, now an award-winning chef, served fusion dishes like kimchi quesadillas and Korean burritos at rotating locations. It didn’t take long for the Kogi Truck to become a social media hit. Enthusiastic fans follow him on Twitter and Facebook, flocking whenever the truck stops nearby.

The food truck conquers Germany

Here in Germany, food trucks are creating new momentum in the gastronomic landscape. Thanks to them, we Germans have also understood for some years now that street food doesn’t necessarily have to mean “One curry sausage with French fries, please!” The restored and beautifully designed, nostalgic food trucks serve really good and fast food on wheels, often without flavor enhancers and not infrequently in organic quality. It’s not only in major German cities that they delight hungry people with a wide variety of offerings: Potato pancakes, burgers, Allg├Ąuer K├Ąssp├Ątzle, wraps and crepes or curries – all incredibly delicious and always freshly prepared. Most trucks focus on a particular specialty. Food truck owners announce their current stand locations either on their website or via Facebook. For more tips on how you can make the most of social media channels as a restaurateur, click here.

Three great examples of German food trucks: Erna & Co., Swagman and Burger de Ville

1 Erna & Co.: Erna has been touring the L├Ąndle (Baden-W├╝rttemberg) region since March 2011, making it one of the oldest food trucks in Germany. The two owners, both of whom have degrees in business administration, offer delicious Maultaschen and other Swabian originals such as potato salad, spaetzle and meatballs at various locations around Stuttgart. In the meantime, Erna & Co. has developed into Stuttgart’s largest food truck company.

2 Swagman: In mid-2011, the starting signal was given for the first Swagman – as migrant workers are called in Australia. Since then, Andrea ├ťbelhack and Peter Appel have been touring Bayreuth with Truck No. 1. With their Swagman No. 2, they have also been on the road in Nuremberg since November 2012. They have five dishes plus a dessert on offer. They announce the exact locations on their Facebook page. Since 2017, the now three food trucks have been joined by a Swagman Roadhouse in Bayreuth.

3 Burger de Ville: The Burger de Ville food truck was pretty much a permanent fixture at Hardenbergstra├če 29a in Berlin until Bikini Berlin opened. Here, J├╝rgen Kl├╝mper serves burgers whose patties are made with 100 percent Angus beef, hand-cut fries and homemade sauces. Success led to a restaurant at Kranzler Eck on Ku’damm and a partnership with the 25h hotel chain in Hamburg, Munich and Vienna. It’s worth a visit!

Mobile and yet stationary: The problem with stand locations

Every food truck owner knows the problem: Where can I put my food truck without getting into trouble with the authorities? In Germany, food truck owners need permits to stand in public places. These have to be applied for at the responsible road construction office. Unfortunately, this often makes it very difficult to get good stand locations. In Bavaria and Baden-W├╝rttemberg, for example, local authorities are very sparing in issuing licenses for public stands. Their concerns: food trucks don’t fit into the cityscape and lead to dirt and noise for residents. For this reason, most food trucks mainly patrol weekly markets, industrial parks or the parking lots in front of clubs and large businesses, because operators can usually rent the stands privately there. If you want to start your own food truck, it is best to park your mobile gastronomy vehicle on a private property, for example, that of a company. With your street food on your menu, you will certainly offer a welcome change from the canteen and the usual snack.

Open your own food truck

You want to become the proud owner of a food truck and wonder what you need for it? If you want to enter the food truck business as a restaurateur, there are a few things to consider before you start. The possibility of opening a mobile gastro, with which you are free and independent, sounds very tempting. However, there are also stumbling blocks and legal regulations that you as a restaurateur must observe. But before you get permission from the authorities, you should create a business plan. This will help you to maintain an overview and to have a good basis for obtaining a bank loan. Help on how to conduct the interview with your bank can be found here.

Of course, going to the trade office is also part of the process. Typical legal forms for your mobile gastronomy are the GbR (Gesellschaft b├╝rgerlichen Rechts), the UG and self-employed as a sole proprietor. All legal forms have their advantages and disadvantages, which you should consider. A start-up in the catering industry always requires permits from the health department. If you want to bring your street food to the people in a truck, you have to register a travel trade at your responsible regulatory or district office. After the successful approvals, you will receive a travel business card, which you must always carry with you when you are on the road with your food truck. If you are not sure how long you want to keep your food truck, because you still want to try out this kind of gastronomy, you can also limit the time of your travel business. And to save costs in the short term, simply sign a contract for a rental kitchen. In some German cities, including Berlin, the Veterinary and Food Inspection Office also requires a contract with a catering rental kitchen. Once you have completed these formalities, you can open your food truck.