A good ranking position on Google is not witchcraft, but the result of the right tools, which you can learn with a little practice. We as online marketing agency sydney have 10 tips for successful search engine optimization, with which you can bring your website to the top of Google in 2021.
- SEO TIP: WEBSITE STRUCTURE
Order is half of life. This also applies to websites. If the structure is not right, your users will not be able to find their way around and will quickly leave. Therefore, always make sure that the purpose of your website (your company) is quickly recognizable, you have a good navigation and website visitors are directed to the information they are looking for. A clear information structure is essential for a good visibility in search engines, because the crawlers can understand and index your domain better.
- SEO TIP: MOBILE OPTIMIZATION
Again and again we discover websites that are not optimized for mobile devices like smartphones and tablets, even in times of mobile first. Mobile friendliness has been an official Google ranking factor since 2015. So don’t give away valuable ranking points: Make sure that your website is also easy to use on small, mobile devices and does not eat up too much data volume. Google will reward it.
- SEO TIP: URL LENGTH
Brevity is the key – this also applies to the optimal URL. With a short, meaningful URL, users can find their way around your website faster and remember it better. The shorter the URL, the more weight is given to the words it contains. Google likes that, too.
- SEO TIP: OPTIMIZE LOADING TIMES
Since 2018, pagespeed has been an official Google ranking factor. And that’s not surprising: after all, nobody likes eternally long loading times. If a website takes longer than 10 seconds to load, users are gone again and look for a new website where they can find their information. So when optimizing for search engines, always pay attention to speed as well.
- SEO TIP: CREATE CONTENT WITH ADDED VALUE
I can’t say it often enough: Content is king (and queen :D)! Because with your website content Google understands what you are doing. So create texts that people like to read, structure your content so that website visitors can quickly find the content they are looking for (Christina already told you how to do this in our SEO Content blog post) and offer additional information for download. Content should always have an added value, then Google will love it.
- SEO TIP: SETTING HEADLINES CORRECTLY
It is one of the SEO basics, but is neglected again and again on non-optimized websites: the headline structure. If it is not set up optimally, the Google crawler reads your website incorrectly, does not understand what it is about and punishes this with a poor ranking. Therefore, here comes the headline crash course:
H1 is the main heading and may only exist once per subpage. It contains the topic and the most important keywords of your subpage. In a blog post, for example, the H1 is the post headline.
H2 headings are found further down in the text and are a good way to place relevant keywords. The H2 headlines structure your post into its most important sections.
With the H3 you introduce additional information. Here you can also place other related keywords to your topic.
- SEO TIP: MEANINGFUL META-TITLE AND META-DESCRIPTION
The meta-title is the title of your website as it is displayed in Google search. It is used for the home page and each subpage and should clearly convey what the page is about. The meta description is a supplementary text part that explains the content of the respective page in a few sentences. Make sure that both are neatly laid out, because the meta title and meta description are the first things that users will see from you in Google results.
- SEO TIP: OPTIMIZE IMAGES
Our 8th SEO tip is closely related to tip 4 on page speed: Make sure that your images are optimized for web display. On the one hand, this means that they have a reduced size so that they can be loaded quickly on the go. On the other hand, your images should always be appropriately named so that Google understands what is depicted on them. Can you answer the following questions with “yes”?
Is my image named correctly and does it contain my main keyword?
Does the image URL contain my keyword?
Does the image caption contain my keyword?
Do I have alt tags for my image that explain what is pictured?
Then your images should be optimal for Google 😉
- SEO TIP: INTERNAL LINKING
Google loves meaningful links on web pages. In contrast to external links, you can influence internal links directly. And in the best case lead the user to the desired call-to-action. So refer your subpages to each other and link them crosswise. Unobtrusively give website visitors more information in case they want to delve deeper and help them get from A to B in a targeted way.
- SEO TIP: KEYWORDS
The times of the forced keyword flood in SEO are over, nevertheless keywords are still important Google ranking factors in 2021. That’s why you should always consider before creating a web text, which keyword is relevant to you and on which you want to optimize your text. What is your text about? What are users looking for when they visit your website? And what answer should they find there. Create a keyword collection and then optimize your texts specifically for it. And very important: Quality goes over quantity! Optimize on a targeted keyword and try not to pack too many topics into your SEO text.